The evolving Oshi-katsu culture, mainly among Generation Z
In 2025, Oshi-katsu will diversify into experience-based, SNS-integrated, and subscription-based formats. This article explains the latest trends in Oshi-katsu culture, which is evolving mainly among Generation Z.
Even beginners can enjoy! A thorough introduction to popular stores in the Akihabara area
A thorough guide to concept cafes in the Akihabara area for beginners. Covers budget, manners, and recommended spots by area.
The latest situation in Kabukicho, reborn through redevelopment
Kabukicho is undergoing a transformation after the opening of the Tokyu Kabukicho Tower. Introducing the latest nightlife situation in the new era and noteworthy new business formats.
The revival and future of Oshi-katsu and night play tourism
Inbound tourists have returned to Japan's nightlife. Oshi-katsu and concept cafes are the main targets.
Diversifying Fan Psychology from High-Value Charging to Saving Techniques
Exploring the trends of high-value charging fans and frugal fans who enjoy oshi-katsu smartly, as the budget spent on oshi-katsu is becoming bipolarized.
New Entertainment Spaces Created by Deregulation
The designation of nightlife special zones is expanding nationwide, exploring the strategies and results of municipalities aiming for regional revitalization and economic impact.
Content Tourism Experienced with AR/VR
Pilgrimages to anime and idol holy sites are evolving with AR and VR technology, providing more immersive experiences.
Evolving Tools from Event Management to Merchandise Trading
Introducing the latest app services that streamline and deepen oshi-katsu activities, predicting the future of fan communities.
The Pros, Cons, and Possibilities of Introducing Virtual Casts
AI technology is impacting night work, examining the changes and ethical challenges brought about by the introduction of virtual casts.
New fan experiences created by the fusion of real and virtual
Permanent cafes and limited-time events collaborating with popular VTubers are rapidly increasing. Exploring its appeal and secrets to success.